Thursday, September 20, 2018

Green and golf. They go together like a hand and a glove. Like Rory McIlroy and a 2-iron. When we think of the color green, we think of Scotland where golf was invented, the lush green grass of the golf courses. Green is a refreshing and soothing color.

Green is also a color that instills more confidence in a golfer, raising their level of play. Show me the money!

Greens are a constant staple in the seasonal color palettes of all the major apparel manufacturers like Adidas, Jos A. Bank, Orvis, Tommy Bahama and Nike. This color is becoming more of a staple beyond shirts and pants. Various shades of green are being showcased in outerwear, layering pieces and sweaters, giving golfers more options to express their unique style specific to the game.

And one of the reasons why green is so popular is because it allows an individual to “express their unique style” whether or not they are playing golf.

“Green is a great color to wear both on and off the course. It can be worn as a main color or an accent color to liven up any outfit,” said Jonathan Tang, CEO of the clothing firm, Vstrm.

Green is popular since it is very versatile and goes with many colors because it offers bright, bold and energetic tones as well as solid foundations for whatever strikes your mood.

Doug Hearn, Senior Merchant for Menswear at the Blair Apparel Company offers these color-matching tips. “When working with olive greens, shades of khaki and natural are always welcomed. When using bright greens or sea greens, add solid bright white, navy and shades of blue.”

The Loudmouth Apparel Company has built global success on appealing to golfers around the world who prefer a much more bold look than the average player.

“That’s what’s great about green, it’s a perfect accent to all the other colors. I use it in over half my prints. But my favorite color to use with green is, what else, PINK!” noted Scott “Woody” Woodworth, President of Loudmouth.

Because of the popularity of green, manufacturers are also using that color to introduce technical improvements in activewear.

“Comfort and fit are still paramount with any garment, but especially on the course,” noted Tang. “Keeping this in mind, this is why our Vastrm Tech fabric has a natural 4-way stretch and breathability. This allows the wearer to be comfortable in motion and also keep cool on and off the course.”

Blair’s Doug Hearn agrees and talks about a technical trend that will allow golfers better mobility when playing a round.

“STRETCH! I cannot speak enough about STRETCH for 2018. Many of our fabrics have a small amount of spandex in them. Many of our customers have told us that once they wear a garment with spandex in them they do not want to go back to the older fabrics. We expect this stretch trend will continue and become part of a classic sportswear offering.”

Green – not only can you stretch the color palette from bright lime to dark forest, it is simply a natural color for any golfer’s wardrobe.

By Randy O. Williams

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